Beauty intelligence

The data behind
your beauty
routine.

Compare products, pricing patterns, and category trends across the beauty industry.

432+
Products analyzed
100+
Brands tracked
9
Categories covered

Pricing patterns across
beauty categories.

Drugstore
Premium
Luxury

Retail price

Price per oz

$9–22/oz

$45–95/oz

$120–220/oz

Luxury loose powders cost up to 24× more per oz than drugstore — yet both tiers cluster tightly within themselves. The gap between tiers is wide. The spread within each tier is surprisingly narrow.

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78

blush

Skincare-positioned blush formulas often carry higher price-per-ounce markups, even within the same brand.

78 products analyzed

34

bronzer

cream →

The most expensive cream bronzer in this lineup costs 23x more per ounce than the most affordable option.

34 products analyzed

59

brow

pencil →

Mano and micro-tip brow pencils average 6.9x higher cost per ounce than full-size formats.

59 products analyzed

59

concealer

Concealer pricing varies more by format than retail price alone suggests.

59 products analyzed

48

foundation

Most liquid foundations follow similar sizing conventions. Foundation sticks show much wider pricing variation.

48 products analyzed

More coming

Mascara, Highlighter, Lipstick + more

New categories added weekly as the dataset grows.

Get notified →

The Candor lens

Data doesn't have a favorite brand.

Price per oz

The metric the beauty industry doesn't want you to use.

Retail price tells you what you pay. Price per oz tells you what you get.

Tier analysis

Drugstore isn't always cheap. Luxury isn't always worth it.

Candor maps pricing across drugstore, premium, and luxury so the patterns are impossible to ignore.

No bias

No sponsored placements. No affiliate-driven rankings.

Just the numbers. The data tells the story — we just make it legible.