Browse

All categories

blush

Skincare-positioned blush formulas often carry higher price-per-ounce markups, even within the same brand.

78

products

bronzer

cream

→

The most expensive cream bronzer in this lineup costs 23x more per ounce than the most affordable option.

34

products

brow

pencil

→

Mano and micro-tip brow pencils average 6.9x higher cost per ounce than full-size formats.

59

products

concealer

Concealer pricing varies more by format than retail price alone suggests.

59

products

foundation

Most liquid foundations follow similar sizing conventions. Foundation sticks show much wider pricing variation.

48

products

lip liner

With lip liners, a $10 drugstore pencil can cost more per oz than a $30 luxury one. It all depends on how much product is inside.

44

products

mascara

Explore

→

Mascara is one of the only beauty categories where you're expected to throw it away before it's empty. What you're really paying for is how well it performs during the months you have it.

16

products

setting powder

At drugstore, loose and pressed powders are priced surprisingly similarly. In premium/luxury, the gap widens fast.

56

products

setting spray

Explore

→

Setting spray is one of the most price-compressed categories in beauty.

38

products