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blush

cream

Skincare-positioned blush formulas often carry higher price-per-ounce markups, even within the same brand.

23

products

concealer

liquid

Concealer pricing varies more by format than retail price alone suggests.

31

products

foundation

stick

Most liquid foundations follow similar sizing conventions. Foundation sticks show much wider pricing variation.

6

products

setting powder

At drugstore, loose and pressed powders are priced surprisingly similarly. In premium/luxury, the gap widens fast.

40

products